K&J Freight Express
K&J Freight Express LLC is a box-truck and sprinter carrier based in New Jersey. The website has two audiences: the businesses that need freight moved on time, and the drivers the company wants to bring on board. I designed and built the site so both find what they need quickly, and so a growing carrier looks as reliable online as it is on the road.
- Client
- K&J Freight Express LLC
- Role
- Web design & development
- Platform
- WordPress, responsive
- Pages
- Home, The Company, Services, Contact
The live site, page by page: Home, The Company, Services and Contact.
The brief
Look as reliable online as on the road.
In freight, trust is everything. Customers want to know their cargo arrives on time; drivers want to know they'll have steady loads and get paid every Friday. The site needed to answer both, clearly, in the first few scrolls.
The direction was confident and corporate without feeling cold: a deep freight navy, clean white cards, the company's own fleet photography and a branded truck front and centre, so the business feels real and established from the very first screen.
Goals
- Build trust with shippers
- Recruit owner-operators and drivers
- Show the real fleet and real work
- Make calling or writing in effortless
The homepage in one scroll: the branded hero, the company intro, why choose K&J, the fleet at work, the story and an invitation to join the family.
Why choose K&J: the four promises drivers care about most, opportunities, pay, technology and support, as four scannable cards.
Real photography from the company's own vans and loads instead of stock images: proof, not promises.
The Company page turns values into evidence: satisfaction bars and on-time delivery figures, animated as you arrive.
Color
Freight navy & steel
Services alternate image and text for an easy read; Contact keeps phone, email and a short form side by side.
Fully responsive: most drivers browse on their phone, so every section stacks cleanly for one hand.
