Journal

Thoughts, in writing.

Notes from the intersection of design, code and marketing: what I've learned building websites that people actually use.

posts.filter(p => p.isHonest).map(p => <Thought {...p} />)

ui design
branding
frontend development
seo
digital marketing
landing page strategy
web development
web performance
conversion rate optimization
ux design

A crowded browser tab bar where one tab, with a glowing pink favicon, stands out from the rest

UI Design5 min read

The Smallest Billboard You Own: Designing for the Browser Tab

Your website spends most of its life squeezed into 16 pixels and about 25 characters, sitting between 40 other tabs. Here's how to design for the space nobody designs for.

Read the article

3 articles

Digital Marketing6 min read

The Internet Knows Exactly What You’re Going to Do Next. Sometimes So Do I.

I am a web developer. And somewhere along the way, without really trying, I learned how people behave on websites.

Read the article

Conversion Rate Optimization4 min read

The Death of the Hero Section: Engineering Modern Entry Points That Actually Convert

We’ve all built it. The classic "Hero Section". A massive, high-resolution background image, a centered H1 tag, a subheadline, and a primary CTA button. It’s the…

Read the article

Digital Marketing6 min read

The Digital Marketing Lessons Every Frontend Developer Should Steal

Because a beautiful site that nobody finds or converts on isn't really a success. When I tell people I'm a frontend developer who also does graphic design and…

Read the article

The Smallest Billboard You Own: Designing for the Browser Tab

More articles

The Internet Knows Exactly What You’re Going to Do Next. Sometimes So Do I.

The Death of the Hero Section: Engineering Modern Entry Points That Actually Convert

The Digital Marketing Lessons Every Frontend Developer Should Steal